If you’re unsure what to write about on your website, start with the questions people ask about your business. A useful blog post can be a clear answer to one of those questions.
Start with one question
Think about what someone might need to know before getting in touch or deciding whether your service suits them.
For a website business, that could be:
- What do I need to provide for a new website?
- Can I update the website myself?
- What happens once the website goes live?
- What’s included in ongoing support?
Choose one question for each post. You don’t need to explain everything at once.
Write the answer in plain language
Explain it as you would to someone asking you directly.
Give the answer near the start, then add the details they need to understand it. Short paragraphs and a simple example can help.
If you use an example, make it clear whether it’s a real project or something made up to explain the point. Leave out customer names and private details unless you have permission to share them.
Keep a simple list of ideas
When a useful question comes up, write a short note so you can return to it later.
A document or notes app is enough. Keep the question, a few points for the answer and any details you need to check.
You can then turn one of those notes into a draft when you have time.
Check it before publishing
Read the post through and check that the information is accurate, the wording is clear and any prices or service details are current.
If another page explains something in more detail, add a relevant link.
The aim is to give someone a useful answer and make it easier for them to understand what you offer.