When someone visits your website, it should be clear how they can contact you. A clearly labelled button and a short explanation of what happens next can help.
Use a clear button label
Choose wording that tells people where the button will take them.
“Get in touch”, “Ask a question” or “Request a quote” gives someone a clearer idea of what to expect than “Click here”.
Make sure the page they reach matches the button. A general contact button should open your contact page, while a quote button should lead to your quote form.
Put it where people need it
Include a contact option in your main navigation and near the information about your services.
Someone reading about what you offer should be able to get in touch without having to search through the rest of the website.
You can also include a contact link near the bottom of a page, once you’ve explained the useful details.
Explain what happens next
A short sentence beside the form can help someone understand what to expect.
For example:
“Tell me a bit about what you need help with, and I’ll reply by email.”
If you give a reply time, choose one you can usually meet. Ask for the information you need to start the conversation, and leave the detailed questions until they’re relevant.
Try it on your phone
Open your website on a phone and follow the contact route yourself.
Check that the button is easy to find, the text stays readable while typing and the form is comfortable to use. Send a test message and check that it arrives.
The aim is to make the next step clear and check that it works from start to finish.