When someone visits your website, they should be able to understand what you do, who you can help and what to do next.
You don’t need to fit everything at the top of the page. Start with the useful details, then explain more as people read.
Say what you do near the start
Use a short, clear description of your service. If you work in a particular area, include that too.
For example, “Website design for small businesses in Glasgow” tells someone what’s on offer and where.
You can explain more about your business further down the page.
Include the details people need
Think about what someone would want to know before getting in touch.
That might include:
- What the service includes.
- Who it’s suitable for.
- Which areas you cover.
- A guide price, or what you need to know before giving a quote.
- Anything the customer needs to provide.
If something depends on their requirements, explain that in plain language.
Use headings that help people find things
Clear headings such as “Services and pricing” or “What’s included” help someone find the section they need.
Keep paragraphs fairly short and give each section one main job. This also makes the page easier to read on a phone.
Read it as someone visiting for the first time
Open the page and check whether it answers the questions above without needing extra explanation from you.
It can help to ask someone who doesn’t know your business to read it too. Ask what they think you offer and whether anything is unclear.
Their questions can show you which details need a clearer explanation or a better place on the page.